Your Company Needs Pre‑Sales Engineers

I’ll explain why using three questions:

  1. What Do Pre‑Sales Engineers Do?
  2. What Does That Really Mean?
  3. Why Do Pre‑Sales Engineers Really Matter?

What Do Pre‑Sales Engineers Do?

Communication is hard.

We help very different people understand each another.

  • Developers
  • Product managers
  • Marketing teams
  • Testing teams
  • Service delivery managers
  • Project managers
  • Security consultants
  • CEOs, CIOs, CFOs, CTOs
  • Requirements managers
  • Business analysts
  • Purchasing agents
  • Enterprise architects
  • Technical consultants
  • Finance teams
  • End users

All of these people have different objectives and different ways of approaching each problem.

“We think like other people so they don’t have to.”

What Does That Really Mean?

Let’s run through some real-world examples.

  • A head of development is buying APIs
  • A purchasing agent is scoring tender responses
  • A sales person is asking for development roadmaps

If you understand what everybody wants, you can make these interactions quicker and easier.

Why Do Pre‑Sales Engineers Really Matter?

Imagine a world without pre-sales engineers.

Imagine all the extra meetings you’d have to go to.

  • We find ways to create win-win situations
  • We help people get the answers they really need
  • We deal with the time-wasters (not just the players)
  • We keep the company ahead of the pack

At our best, we save time for everyone around us.

We help the company make better use of you.

Make Better Use of Your Best People in 3 Steps

  1. Hire great people.
  2. ???
  3. Profit!

Your Company Needs Pre‑Sales Engineers

www.benjaminasmith.com